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Penshoppe recently celebrated its Cebuano roots as it welcomed its two newest endorsers - young and vibrant Annette Osmeña and Piero Sainz-Vergara – at a press launch in Casiño Español.
Both fresh faces wonderful examples of what the Penshoppe brand stands for - well-rounded, attractive and wholesome individuals.
Through the years, Penshoppe has recruited ambassadors not solely on the basis of their looks, but for their diverse and interesting backgrounds, passions, and personalities.
The two are also Cebuano born and bred, just like Penshoppe, which prides itself on bucking the odds in becoming one of the largest fashion retail brands in the country.
“At the recent Philippine Fashion Week, Penshoppe posed two questions to a carefully selected audience: should a young brand limited only to the teenagers? And, should local brands automatically be associated with low quality?” said Alex Mendoza, Brand Director for Penshoppe.
“These are questions which Penshoppe has challenged itself with; and with these questions in mind, Penshoppe has announced its self-re-visioning and re-imagining in the coming months. Cebu can, of course, expect to be part of this exciting change—and of course, the pride that comes with it, as this Cebuano brand continues to grow and makes its mark in Philippine fashion.“
Penshoppe recently celebrated its Cebuano roots as it welcomed its two newest endorsers - young and vibrant Annette Osmeña and Piero Sainz-Vergara – at a press launch in Casiño Español.
Both fresh faces wonderful examples of what the Penshoppe brand stands for - well-rounded, attractive and wholesome individuals.
Through the years, Penshoppe has recruited ambassadors not solely on the basis of their looks, but for their diverse and interesting backgrounds, passions, and personalities.
The two are also Cebuano born and bred, just like Penshoppe, which prides itself on bucking the odds in becoming one of the largest fashion retail brands in the country.
“At the recent Philippine Fashion Week, Penshoppe posed two questions to a carefully selected audience: should a young brand limited only to the teenagers? And, should local brands automatically be associated with low quality?” said Alex Mendoza, Brand Director for Penshoppe.
“These are questions which Penshoppe has challenged itself with; and with these questions in mind, Penshoppe has announced its self-re-visioning and re-imagining in the coming months. Cebu can, of course, expect to be part of this exciting change—and of course, the pride that comes with it, as this Cebuano brand continues to grow and makes its mark in Philippine fashion.“
Annette and Piero in Penshoppe's Holiday photoshoot at El Kabayo, Subic
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